After 2000’s real time marketing starrted its new challenge with the inventing of social media
channels. All of sudden it was accessible to detect what clients were speaking
about and reply in a few minutes or hours but not a couple of days or months.
As we mentioned above, real-time marketing is popular today, but it has
actually been around since the 90s. In these years, some companies and
businesses found out that long term marketing campaigns were not always
successful, vice versa they were hamstrung. On the other hand, some shorter
campaigns appeared, and they were quite adaptive to customers and served for
the brand’s promotion. Now the brands find out that they can get clients’
thoughts and ears on social media platforms, there is an increasing trend to
pick real-time marketing even further. For example, using big data pulled from
social media and consumer analytics, call center services, history of purchase
and mobile application activity businesses are maintained to bring particular
customer experiences.
Marketer's new choice:
Benefits of Real-Time Marketing for your small business in nowadays
real time marketing has become more
demanding than ever in expanding our business. Real-time marketing is not the
traditional way of marketing. However, it is not a complicated method, and you
need to be always available for trends and new information. The meaning of real-time
marketing and its’ history
We live in the 21st century which
global technologies, connected devices dominate in this century. We
encounter with mobility, unlimited levels of speed and accessibility in getting
information in each moment of daily life. People's demand is everything to be
instantly accessible. They don't desire it, they expect it. As a matter of
fact, real time marketing has become more demanding than ever in
expanding our business. Real-time marketing is not the traditional way of
marketing. However, it is not a complicated method, and you need to be always
available for trends and new information
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