Maybe social media marketing  services is not the core of your SEO, but you will be surprised to hear that how social media can boost your SEO. Day by day social media is becoming more popular, and it has the variety of platforms.  And if you use social media in aright way, your SEO can doubly improve. In fact, your social media presence can significantly increase your search rankings.

Social Media Optimization is about creating, posting and interacting on social media platforms to reach your targeted audience. Let’s discuss how and why improving your social media activity can increase your SEO. We formed eight social media strategies that are shown to boost your SEO effectively.

1. Optimizing Your Posts for Searches

Like SEO friendly website content you need to create SEO friendly social media content also. First of all, do search the market. Find out which hashtags, keywords or topics your audience use. Later you should use the same phrases and hashtags on your social media contents. These will help your potential customers to find you easier.

2. Increase your number of followers

No, we don’t advise you to buy proxy Twitter followers or likes on Facebook. Cause, actually Google can detect the quality of your followers. It isn’t possible to fool Google. With the help of paid advertisement try to collect real people who have interest in your product, business or service. The total followers of your accounts on social media have a significant influence on your rankings.

3. Make your content easy to share

Give your readers chance to share your content quickly on social media. They want to share your article just with one click on Facebook, Twitter, Pinterest, Google+ and other networks. You need Optimized Share Button. It automatically generates a shareable message with custom information for your brand.

4.  Images can be a powerful SEO magnet

The big mistake is that you focus on written content over images. Optimizing the images can have a significant impact on visibility in search engines. Images are essential both for social media and search engine optimization. As an example of image-based social media platforms Instagram, Pinterest and Flickr are the most used ones.

5. Social Media Profiles Rank in Search Engines

Do you know that Google shows your social media profiles amongst the top results in search listings for brand names? Social media platforms are more personal than sites and can explain the company’s personality. Nowadays people prefer to search brand or business on social media platforms rather than on Google. Google gives you information about the brand, but social media shows the company’s image. Social media accounts are the key to your website. If they like your Instagram or Facebook, they will probably check your website too.

6. Follow the trends

You can get information about what topics are on the trend from different channels like, Google Trends, Google Trends for Websites, Google Insights for Search, etc. Before planning your social media activity or promotional campaigns make sure to check all of these trends to find out what topics are popular.

7. CRM also boosts SEO

Use your social media platforms to give best customer service. Trying to respond well will result in not only improved customer satisfaction but in SEO success, too. Try to answer a question with the help of links from your website. You can then reply to tweets, comments with a link to the answer.

8. Use social media meta tags wisely

Social tags are HTML tags that start with the word “meta.” You put these tags in your page’s code to help determine what information appears on Twitter, Facebook, Pinterest, etc. when people share your URL. Social tags make it easy for people to share, give you control of the shared image and finally help search engine spiders understand what your content is about.

Whether you like them or not you should accept the importance of social media platforms. Social media is the ultimate equalizer. It gives a voice and a platform for your business, and it is a powerful way to reach your customers. Firstly, let’s look together what is social media marketing and how it can help you to grow your business. 

Social Media Marketing or SMM is a type of online, internet marketing. It covers creating and sharing creative contents related to your business on social media platforms. Mainly it helps you to reach your target audience through social networks. Social Media Marketing is not just about creating content, posting text, photo or video and other content to drive your audience engagement, it is also about paid social media advertising.

The most important point is understanding your audience. Social media is broad (Facebook, Google +, Twitter, LinkedIn, Pinterest and Youtube, Instagram, Snapchat). You should choose that which platform is best for your business. Even for big companies trying to keep up with all of these social media platforms can be an overwhelming task. Try to focus on 2 or 3 platforms where your potential customers can find, interact and engage with you.

Interaction is one of the most important points of social media. Without engagement, you just exist on social media platforms nothing more. Talking with the customer is the first step of talking about you and your business. And that is exactly what you want. Being active on social media platforms is also important. With the help of social media analyzing tools find out what times in a day is the most active times on your social media profiles. Try to post more interactive posts about your product, service on these times.

While interacting with your customers, you will get negative feedback for sure. Negative feedback doesn’t have to result in creating a poor or negative image of your business, but it can if you ignore it. Try to understand and get in touch with the problematic customer directly. Leave your customer service number or ask them to send you their details so you can connect with them later.

And last but not least do not forget about paid ads which will help you to reach your audience fast and easy. Last two years Facebook updated its algorithm, prioritizing posts from family and friends at the top. Then it went a step further predicting what posts you would think are informative. Posts that are not getting seen or receiving a lot of engagement on their own should be boosted to reach more people.